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Sourcing Instagram content can be a struggle. Coming up with concepts and then actually finding the right visuals for your feed is easier said than done. Because not only does your Instagram content need to be relevant and interesting to your target audience–it also needs to look good! Instagram is a highly visual platform, and generally speaking, successful social media marketing campaigns are heavily dependant on eye-catching and engaging images . So, the pressure is on!
Content is the lifeblood ofyour Instagram account. But sourcing content doesn’t have to be a huge headache.
If you don’t have the time or the resources to take your own photos for Instagram, or if your business isn’t selling something tangible , like clothing or beauty products that look pretty in an Instagram feed, don’t fret!
There are plenty of ways to create an engaging feed with a cool aesthetic–even if you’re selling something as unglamorous as, say, tupperware, or promoting an entirely digital product that seems impossible to visualize.
This article will cover exactly how to research images for your Instagram account, where you can find them, and what you need to consider when using them to promote your brand. So, let’s get started!
It used to be the case that, if you wanted to design a branded image from scratch, you had to find a designer (or be a savvy Photoshop user). Thankfully, these days there are loads of great websites that offer pre-designed templates you can tweak to fit your needs with minimal effort.
Maybe you want to create a post to promote a special offer? Perhaps you need a template to announce new opening times for your business? Or maybe you want to push a recipe you’ve shared on your blog?
Take a look at this example from –a great template for food bloggers or restaurants:
If you click into the Instagram template you can edit the copy and select a different font color and style. However, you don’t need to do much–in fact, the less you change a template, the better (that’s the point of a pre-designed template!).
Once you’ve finalized your template, you can just download it and then upload it to Instagram, along with a snappy caption!
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Stock images have got a bit of a bad rep in recent times, but that’s not to say you shouldn’t be using them!
On the contrary, they can help you create a varied feed when used with a mixture of other images, such as templates. That said, not all stock images have got what it takes to be given a prime spot in your feed–some can be pretty terrible!
To find high-quality photos that don’t actually look “stocky”, head to Unsplash or Stocksnap.io . They offer a range of images for free, and you’re bound to find something suitable whatever your niche.
If you have a bit of budget to spend, try Stocksy . As you would expect for a paid service, the quality of the images is higher, and the variety is wider.
Just make sure to purchase the correct image size (there are a few available at different prices), bearing in mind the recommended dimensions of an Instagram post are 1080p x 1080p.
If you want to make the stock images you use unique (considering we’re all using the same ones) you can customize them by adding text overlays, filters, icons, borders…whatever you like!
Template providers like allow you to upload stock images and edit them directly in a “blank canvas” template, using the built in elements mentioned above.
Don’t have time to create your own Instagram content? Or brainstorm new content ideas? Well, the good news is, you don’t need to!
It might be the case that other Instagram accounts are already doing a great job of producing content that your audience is interested in.
There’s nothing wrong with reposting Instagram content from brands similar to yours, or from any account that is relevant to your audience and your Instagram strategy, as long as you ask permission and give proper credit. To repost Instagram content, and do it “legally”, here’s what you need to do:
To source content to repost, brainstorm some brands that have inspiring Instagram accounts, a similar audience to yours, and who aren’t direct competitors. It can be helpful to jot down some ideas in a notepad.
Instagram Puzzle Template
Creating a mind map can help you brainstorm effectively. Try using this simple mind map template.
Check out their Instagram accounts and then make a list of those that produce the best content for you to share.
Start following them so you stay up to date with their recent posts, and save any specific posts you think are share-worthy by tapping the bookmark icon below any Instagram post or video.
You can even create a separate Collection, where you can save the posts you want to re-post to your own account in the future.
You can also create a list of all the main hashtags relevant to your account and search these hashtags to find associated content from other users. If you want to know more about how to do this, check out this post on how to find the hashtags that will bring you the most visibility and engagement . As of December 2017, you can follow hashtags so that popular associated posts appear in your feed, making it easier to discover great content to repost! Just search the hashtag on Instagram and click the follow button–it couldn’t be easier!
When you find a post you want to share with your followers, simply send a DM to the user or comment on the photo to let them know you a) love their Instagram content and that you think your users will enjoy it too, and b) to ask for permission to share it to your feed. Let them know you’ll give them proper credit, and most of the time they’ll be happy to get more exposure and to know you think they’re doing a great job. 👍
To show the user exactly which post you want to share, rather than sending a general DM, select the arrow symbol beneath the post and send it to the user.
You’ll be able to add your message the photo and the message will go directly to their DMs.
Find the photo you want to repost → Click on it → Double click on it again → Go to “View Page Source” → A new tab will open → Click “Command+F” and type in “jpg” → the first JPG file you find in the source page is the URL source of the post you need → Copy and paste the URL → Type it in a new tab in the browser → Right click → “Save image as” → Et voila! Once you have the image, upload it manually to your feed, creating a new caption that refers to the account and tags them in both the caption and the image.
Repost for Instagram makes it easy to repost photos & videos on Instagram while giving credit to the original Instagrammer. When you find something you want to repost, just copy the share URL and open Repost.
Once in the app, you can position the watermark and send the reposted media back to Instagram. It’s more straightforward than the first method, but note that with the Repost app, it’s not possible to remove the watermark.
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On the topic of using Instagram content other people created, it’s also a good idea to encourage your existing followers to create content around a specific topic that you can post to your feed.
This kind of content is referred to as “UGC”, or user generated content. The term also applies more broadly to any content created by users of any products or services about those particular products/services, with or without encouragement from the brand themselves.
However, unless you’re a huge, well-established brand, it’s unlikely users will create Instagram content about you and your products without an incentive. Get around this by running a competition where users can win something by creating an Instagram post and tagging it with your own brand hashtag, or a campaign hashtag.
Offering followers a free product or a discount, for example, will help you build momentum for your campaign as more users are likely to use your hashtag. Announce your competition across your other social media channels and include it in your newsletter–basically, get the word out however you can to get things started! If you want to monitor the performance of your campaign hashtag, you can track it using a tool such as Iconosquare . On a PRO or above Plan with Iconosquare, you can see all associated media for the hashtag, your hashtag growth over time and the engagement on the hashtag.
Keep in mind that you shouldn’t be too restrictive with the type of content you ask your users to post, otherwise they aren’t going to bother!
UGC should be a supplementary strategy to sourcing content for your feed, rather than the focus. If you rely too much on UGC, your followers will feel like you’re exploiting them, and you’ll also have less control over the aesthetic of your feed.
If you want more control over your feed, and a consistent flow of on-brand Instagram content, you should consider working with influencers .
By collaborating with influencers who already have a good sized following, you have the opportunity to expand your audience and gain a lot of new followers for your own account.
Quotes from influencers are a popular type of Instagram content that you can easily repurpose on different platforms.
This video will offer you some ideas for how you can repurpose your content into social media visuals:
You will also have some great content for your feed! Just check out the feed of makeup brand @TooFaced –a lot of their posts are actually reposts from influencers promoting Too Faced products.
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Of course, if you’re a small business with a small business budget, you’ll want to connect with micro-influencers rather than the big names.
Micro-influencers will have a following between 10,000 – 50,000, and it’s easier to strike a deal with them–but only if you’re selling a product on Instagram that their audience will be genuinely interested in. That’s why you need to make sure you’re only contacting influencers who fit within your niche. You can send a DM on Instagram, though usually influencers, such as @elnaz_golrokh who I’ve featured in the example below, will have contact information in their Instagram bios for collaboration inquiries.
We’ve handpicked a collection of Instagram post and Story templates with professional designs. You can easily customize these templates to add your own text and images to create a more successful Instagram content strategy.
Instagram is one of the best platforms for promoting brands and businesses. But, with millions of posts being added every day, you need to think outside the box to attract your followers’ attention.
If you’re tired of using the same old designs to promote your brand and products on Instagram and looking for a better way to get more followers, you should consider using more professional post layouts and designs, especially for creating attractive Instagram Stories.
To help you find the right design to promote your business, we’ve curated some of our favorite Instagram post and Story templates, designed to wow your audience.
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There are many great Instagram template bundles in our list but we had to include this bundle as our top pick for its sheer size.
This behemoth of a templates pack comes with 337 Instagram post templates. It will pretty much cover your Instagram social media content strategy for an entire year.
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Each template in this pack comes as fully-layered and easily customizable PSD files. Each template also features unique designs that will allow you to run a new promotion every day without making your posts look similar. With this bundle, you’ll never run out of ideas for creating unique Instagram posts ever again.
Use this set of Instagram post templates to promote your agency and business in a modern and attractive way. This bundle comes with multiple Instagram post designs that you can easily customize to your preference using Photoshop, Sketch, Figma, and Adobe XD.
This bundle features several Instagram post templates with creative designs. They are designed for promoting marketing and consultation businesses. The templates are fully customizable and come in both Photoshop and Illustrator file formats.
If you’re promoting a coaching business or a creative agency, this set of Instagram post templates will come in handy. It includes multiple post designs for promoting your services, brand, and business in a professional way. The templates are available in PSD and AI file formats.
This is a bundle of 9 unique Instagram post templates designed specifically for foodies and restaurants for sharing all kinds of food-related posts to attract customers. All of the templates are easily editable with Photoshop and includes smart objects.
If you’re promoting a fashion brand or a clothing store on Instagram, this bundle of Instagram post templates will help you promote your new arrivals and sales more easily. This pack includes 9 PSD templates with image placeholders for easy editing.
Casarca is a beautiful template that will give an instant boost to your coffee shop Instagram feed and increase engagement. It’s fully layered and organized, offers free fonts, vector-based shapes, easy image placeholders, and editable text and colors.
As the name suggests, Neon Tattoo is a collection of twelve Instagram stories purpose-built for a tattoo parlor, however, its stunning neon aesthetic makes it an ideal choice for any business needing a dark, and masculine style that packs a punch.
Take your Instagram game to a whole new level with this set of nine Instagram story templates fully editable in Adobe Photoshop, Illustrator, and Sketch. Regardless of the kind of campaign you are promoting, this kit comes in super handy.
Knock your followers off their socks using this set of nine Instagram story templates perfect for a travel, food or beauty page. Inside you’ll get a range of decor elements that can be mixed and matched to suit your taste and preference.
This collection of Instagram story templates allow you to show off your vacation and holiday pictures in styles and make your friends, and followers jealous. The pack is available for free download, so get your hands on it ASAP.
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A set of unique Instagram story templates that feature beautiful designs that will instantly attract the attention of your followers. This bundle comes with 12 unique template designs, including the stock photos used in the previews.
This bundle of modern and beautiful Instagram post templates not only comes with attractive designs but it also includes easily customizable layouts. The pack includes 6 different designs that are available in Illustrator and EPS file formats and they also fit well with Facebook and Twitter as well.
This bright and colorful Instagram templates bundle includes a set of beautiful Instagram post templates featuring highly visual designs. It comes with 25 different templates in a fully customizable PSD file format.
Stream is a collection of modern Instagram post templates featuring colorful duotone effects. All of the templates are available in PSD file format featuring fully organized layers and smart objects to let you customize the templates with ease.
Briley is a bundle of free Instagram post templates that are also optimized for Facebook and Pinterest. This pack can be downloaded for free and customize with Photoshop. The free pack includes 6 different templates.
Soka is a bundle of free social media templates that features 12 stylish designs for making Instagram posts for creative brands, agencies, and small businesses.
The templates in this pack are compatible with Instagram, Facebook, and Pinterest and you can also customize them quite easily using Photoshop as well.
If you’re looking for a set of simple social media post templates you can use across multiple platforms, this bundle is surely worth downloading. The creative and unique designs of each post template will also make you stand out from the crowd.
This Instagram post templates pack comes with a set of beautiful designs that will allow you to create branded Instagram posts for various purposes. It features posts for product promotions, sales, and discount offers as well. The templates are available in PSD, AI, and EPS file formats.
If you’re promoting a men’s fashion brand or a luxury brand, this pack of Instagram story templates will come in handy. It features 6 different Instagram story templates you can use to promote your latest clothing lines and products in an elegant way.
Whether you’re promoting a seasonal sale, end of the year sale, discount sales, or even giveaways on your Instagram, this templates kit can handle them all. It includes 6 different PSD and AI templates you can use to design modern Instagram stories to promote your business.
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This templates pack features a set of urban and trendy designs that have been made just for promoting club events and parties. The bundle includes 6 templates with colorful designs. You can easily customize them using Photoshop.
This is a collection of free Instagram story templates you can use for various purposes. It includes 30 different templates designs with clean and modern layouts to help promote your brand and products in style.
If you have a gym or fitness-related Instagram page, this bundle of Instagram templates is a must-have for you. It features a set of stylish Instagram story templates specifically made for promoting fitness brands and businesses.
A collection of multipurpose social media templates that can be used across Instagram and Facebook. It includes 9 different social media post templates in both Photoshop and Illustrator file formats. They are most suitable for promoting high-end fashion brands.
Looking for Instagram banner designs with cool and uncommon designs? Then this collection is made just for you. The bundle includes both Instagram story and post templates featuring very creative designs. You can customize them using Illustrator.
This colorful and stylish set of Instagram templates are ideal for promoting modern fashion brands and high-end products. The bundle includes 12 Instagram post templates and 12 story templates. Each template comes in fully-layered PSD files.
Another set of free Instagram story templates. This pack features 20 different designs you can use to promote fashion brands and products on Instagram. You can easily customize them to your preference using Photoshop.
This pack includes templates for both Instagram posts and stories with a total of 30 templates. Each template can be customized with either Photoshop or Sketch as they feature organized layers and smart object layers.
Nuella is a batch of Instagram post templates that comes with professional designs specially made for businesses and corporate brands. The pack includes 10 unique templates featuring fully customizable text, layouts, and colors.
This is a bundle of multipurpose social media templates you can use to design Instagram posts and stories as well as for other social media platforms. The templates are available in multiple file formats including PSD, AI, and EPS vector formats.
A pack of 6 unique Instagram story templates you can use to design attractive stories for fashion and eCommerce businesses. The templates are available in high-resolution PSD files you can edit using Photoshop CS4 or higher.
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If you’re promoting a creative brand or a startup on Instagram, these minimalist Instagram story templates are perfect for you. It includes 6 templates with unique designs. The templates come with organized layers as well.
This is a bundle of 30 creative Instagram story templates you can download and use for free. The templates are fully customizable and they are most suitable for fashion and design brands.
A collection of modern Instagram post templates featuring trendy designs. This bundle is ideal for crafting Instagram posts to promote fashion and beauty brands. It includes 20 different templates in 5 different categories.
Fresh Instagram templates pack comes with both Instagram story and post templates. It includes 20 different templates that are available in PSD and AI file formats. The templates can be easily customized to change colors and design however you like.
This bundle of Instagram story templates comes with modern and unique designs. It’s perfect for highlighting your products, especially fashion, beauty, and digital products. The pack includes 20 different templates in PSD file format.
If you’re working on promoting a luxury or a jewelry brand on Instagram, this pack of Instagram post templates will come in handy. It includes 22 different Instagram templates featuring gold-themed luxury designs.
Another bundle of creative Instagram story templates. It comes with more than 20 unique Instagram story templates in fully layered PSD files with smart object image placeholders for easier editing.
Bronx Light is a set of creative Instagram post and story templates that feature a clean and minimal design. These templates are perfect for promoting creative brands on Instagram. It includes 30 PSD templates.
This collection of free Instagram post templates is ideal for showcasing your creative designs, architecture, and fashion designs on Instagram. The pack comes with 10 unique PSD templates.
This bundle of Instagram story and post templates features a colorful duotone design. It comes with 10 Instagram post templates and 10 story templates. All of the files are available in AI and PSD file formats.
This is a pack of simple and customizable Instagram story templates. The templates in this pack are designed for multipurpose and can be easily customized to promote any type of product or brand. It includes 5 different templates.
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Celebgram is a unique pack of Instagram post templates that feature vibrant colors and creative designs. It includes 10 unique post templates in PSD and AI file formats. You can edit the templates and replace the images with just a single click using Smart Objects.
This bundle of Instagram post templates is made for business and product promotional purposes. It comes with 28 templates with designs that can be customized to fit many different types of brands and businesses.
This bundle includes a set of 18 unique Instagram story templates featuring animated designs. The template can be easily customized with Photoshop to change images and text as well. And it’s free to download.
If you’re a fan of minimalism, this bundle of Instagram post and story templates will be ideal for your page. It comes with 27 PSD templates, including Instagram story, post, and an additional Facebook cover template.
Get your followers’ attention with this set of creative Instagram story templates. It includes 33 story templates in PSD format in 4 different color schemes, making a total of 134 PSD files. This pack is especially useful for fashion and apparel brands.
Another bundle of unique and creative Instagram story templates featuring designs made for promoting fashion brands and products. The templates are available in easily customizable PSD files with free fonts.
This is a special pack of Instagram post templates that allows you to save the posts as either image or animated videos. Using Photoshop, you can easily customize the design and export them as video. It even includes a tutorial video on how to edit the templates as well.
If you use Instagram stories to inspire people with popular quotes and messages, this pack of Instagram story templates will come in handy. It includes more than 20 creative templates for creating quote posts.
This beautiful pack of Instagram story templates is specially made for promoting travel-related content and businesses. It comes with 10 templates in PSD files and modern designs.
Another big bundle of multipurpose Instagram post templates. This pack comes with 40 different Instagram post templates featuring designs for agencies, businesses, hotels, designers, photographers, and more.
This bundle comes with 10 minimal Instagram post templates that you can easily customize to promote sales and discount offers to your followers. The backgrounds and colors of the templates are easy to customize and features free fonts.
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The templates in this pack are designed for promoting apparel, fashion, and luxury brands on Instagram. It includes 40 different Instagram story templates in fully layered and editable PSD files.
This is a collection of colorful and creative Instagram story templates made specifically for creating stories to promote shops, products, and small businesses. The templates are available in PSD files with smart layers and in 1080 x 1920 resolution.
This massive bundle comes with a set of 78 PSD templates you can use to create unique and minimal Instagram posts, stories, and Facebook posts. The templates are available in 3 sizes and feature minimal designs for describing your products and promotion details.
This pack of Instagram post templates is made for promoting single products on the social network. It includes 10 unique templates with designs specially optimized to highlight your products and promotions.
A collection of Instagram post and story templates for promoting food-related products and businesses. This pack features 24 unique designs in customizable PSD files. While the templates are inspired by food, you can customize them to fit other businesses as well.
The Instagram post templates in this bundle include minimal and elegant designs, specially created for promoting fashion and apparel brands and businesses. The bundle includes 18 different designs in PSD and AI file formats.
If you’re looking for templates with unordinary designs, this is a must have Instagram story bundle. It includes 10 unique templates featuring minimal and modern designs. It even comes with a black filter so that the templates will look this good with any photo you upload.
A bundle of 10 creative and stylish Instagram story templates designed for promoting single products and luxury brands. The templates are available in fully layered and easily editable PSD files.
If you’re promoting a fitness brand or a gym on Instagram, this pack of Instagram post templates is a must-have. It comes with 10 different templates with creatives designs for promoting different fitness related products and businesses.
A bundle of 15 clean and creative Instagram post templates for promoting fashion and apparel businesses. It also includes the templates in 2 other sizes for Facebook and Twitter.
This bundle includes 20 modern social media templates made for promoting business and corporations. The templates are available in 3 sizes for Instagram, Facebook, and Twitter, making it a total of 60 PSD templates.
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Elegant Corporate Instagram pack template with a modern theme. This template is ideal for businesses, agencies, Entrepreneurs, Creatives, companies, Corporate, and more. Make your Instagram promotion looks stunning and eye-catching using this template. This template includes 12 unique and cool Instagram posts and Story templates in PSD and AI format. You can edit and customize easily using Adobe Photoshop and Adobe Illustrator.
Highlights: + 12 High-quality posts template + 12 High-quality story template + Support Photoshop and Illustrator + Using FREE Font from Google Font + Well Documented + Easy to edit and customize + Using 1080px x 1080px for post (recommended size) + Using 1080px x 1920px for story (recommended size)
Main Files: + 12 PSD screens posts + 12 PSD screens story + 12 AI screens posts + 12 AI screens story + PDF Documentation
_Please Note All images are just used for preview purposes only and NOT included in the main files._
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Originally posted 2022-05-01 01:57:18.